Ch. 18 - Sales Promotion and Personal Selling

     Google primary source of promotion is by word of mouth. It has become so successful because its:

• User friendly
•  The homepage is simple.
• Doesn't bombard its visitors with ads.
•  Results are quick and relevant
• Other services
• Gmail, Google Docs, AdWords, etc.

     And because of this users are referring Google to their friends, co-workers, and family members.

     Google promotes itself too. It promotes itself using it own service AdWorks. At times on the result pages there would be ads of some of their products as it is relevant to what you were searching for. 

     Now Google even uses their Android phones as promotion tools. Most android phone have Google engraved or painted in them. Default settings have the Google search bar on the main screen of the phone and use several of their products such as Gmail, Google Maps, Google Goggles, Google Sky Map, etc. On some of the free apps for example Angry Birds, you might get a Google ad as you play the game.