Ch. 17 - Advertising and Public Relations

Google has, since day one, been advertised through:

1. Word of mouth.
2. Press.
3. Its own ads ("Ads by Google").

     Most of us have heard of Google through a friend or a co-worker or maybe a family member. It is very rare that we have seen a commercial of Google advertising themselves. This is because since its start Google has been able to spread by word of mouth successfully.

    Google is also very press friendly and in turn the press usually picks up anything new Google does right away. On their website they also post news about themselves and what they are up to and they even have a section of contact information that the press can use to contact them.

Media contacts

Email our press team at:press@google.com 

For non-urgent matters, you can call and leave a message:+1.650.930.3555  

     Google Ads is Google's many source of revenue. Google Ads provides it customers with many different ways of advertising on Google's result pages with products such as AdSense and AdWords. Through products like these Google finds the opportunity to advertises itself by placing some of its ads on its ad section if your search relates to some of their products.
     Although Google hasn't advertise itself much on TV in the past, now they are starting to use advertising a bit more. You've probably notice that there has been a couple of Google Chrome commercials on TV lately. In the Google Chrome commercials they show how easy it is to use all their products.