Ch. 2 - Strategic Planning for Competitive Advantage

      Google plans to offer YouTube movies services in Canada. In providing this service Canadian citizens are able to rent movies online and download them onto their computer, television, or laptop. The services will be available to customers for C$3.99 for older movies and C$4.99 for newer movies. With the announcement of Blockbuster closing some of their rental outlets in Canada this will benefit Google's YouTube Movies and provide it with the clientele that is left afloat from Blockbuster's closures.