Saturday, September 24, 2011

Ch. 5 - Developing a Global Vision


     Google has numerous data centers scattered around the world with offices in places such as Belgium, Denmark, France, Germany, Japan, Korea, Egypt, Brazil and Mexico. They offer multiple languages that users can choose from which allows them to search and find results and be able to read and understand. Google Maps allows individuals to search for directions in different states, countries, cities around the world no matter if they live there or not. 

     Google+ is Google's new player. Google+ is a social network similar to Facebook. It was opened to the whole world this week. Google+ provides features such as hangouts, Hangouts uses live video to bring people together, face-to-face-to-face no matter where they are in the world. They can use hangouts from their computer at home, or if they are on the move from their mobile phones. 
     Google Global Market finder,
     "uses data from Internet searches conducted around the world to show the number of times people search for your keywords in Arabic, Chinese, English, or one of 56 languages. When combined with AdWords, Global Market Finder also showcases estimates of suggested bid, competition for each Google Translate translation for that keyword used in your target market. These metrics will allow you to compare the cost of acquiring a new customer with your product margins and help you to determine whether reaching customers in a new market is good for your business."   




     

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