Google's main marketing strategy is Business to Business (B2B). Google offers many products that help small businesses and big businesses all in one. For example:
- AdWords helps business have ads on the Google results page to get noticed and receive more traffic on their websites.
- Google Places allows business to be there when consumers search for them. Or use their Google maps on their phone to find their way and notice your store is right around the corner.
With products like these Google helps the businesses get noticed and helps them receive more traffic in their stores or websites to be able to grow and receive more success.
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